Successful Education Leaders Communicate Effectively

Crossing out problems and writing solutions on a blackboard.

I am very sympathetic to parents who make claims that the school district in their community is tone-deaf, and will not listen. I have called and emailed school superintendents myself across the state and, on occasion, failed to receive a courtesy response.

I will often just pick up a phone and call them or their Board Chair when they failed to respond. I think persistence is key in some cases. However, some superintendents fail to understand their lack of response is harmful to the image of a district.

Parents are in a different position. Many are young parents, and do not know how government works, or is supposed to work. In many cases, this leads to a lack of parent engagement.  In public education, we must solicit more, not less, community involvement.

We must all work to hold our superintendents accountable in regard to educational, financial, and administrative performance. There is a growing debate on whether districts should return to electing these school management leaders; we have generally opposed such legislation, believing school boards can make good choices and hold superintendents accountable. We acknowledge that many school districts do a better job of this than other school districts. Notably, urban districts have consistently had much turnover in their leadership versus rural districts across the state. Constant turnover also hurts the elected versus appointed superintendent debate. School boards must elect good candidates with community input.

School boards must embody the beliefs and values of their community. School board members should be as diverse as the citizens they serve. We should thank the men and women who are serving our communities as school board members more often. They are too often unappreciated, and it is often a thankless but needed job. We need more people with management and education backgrounds to consider running for the school board in their community. The pay isn’t great, but the rewards are immeasurable. The Tennessee School Boards Association has some great information on their website for those interested in this critical role.

School boards should provide superintendents latitude in regards to leadership, vision, and strategic thinking on how to address the performance in those areas. And we must expect them to communicate effectively to all stakeholders. There is no doubt we have some excellent leaders across our state. Superintendents like Melanie Miller, Jerry Boyd, Linda Cash, Johnny McDaniel, Bill Heath, Cathy Beck, Freddy Curtis, Richard Rawlings, and Mark Winningham just to name a few.

These exceptional leaders share many characteristics. Perhaps the most important duty of a superintendent is to make sure district students are learning and achieving at the highest level possible. A superintendent must understand effective academic practices and be supportive of the teachers and administrators in the district. Leadership, vision, and strategic thinking are critical skills for every superintendent. A successful superintendent will also be an effective and excellent communicator. The communication part starts with returning emails and phone calls.

I have been critical over the years of many things in public education. From lack of focus or poorly defined goals to disagreement with curriculum or self-serving unions. However, I have always tried to do what my mother advised, “If you are going to criticize, offer a solution.” Teddy Roosevelt blatantly made it clear, “It is not the critic who counts; but rather the man who is actually in the arena.”

For education leaders to be successful they must communicate effectively.  As a practitioner of my craft, I love reading what is going on in other schools and districts across the state.  Every Monday in my email inbox appears a weekly Marczak Monday Memo from Chris Marczak, the superintendent of Maury County Schools.  It is a great example of effective communication and a model that some districts should adopt.  However, school updates are not a substitute for responding to direct emails or telephone calls.  Something I am sure Dr.  Marczak would agree, as he also excels in returning calls and emails.

At Gettysburg, Abraham Lincoln stated that our government was “for the people.” Cynics take that a step further and tell us government is for those who make themselves effectively heard. That is why it is most critical for elected and appointed officials to communicate clearly, concisely, timely, and effectively. For school leaders, it is even more critical.

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JC Bowman is the Executive Director of Professional Educators of Tennessee, a non-partisan teacher association headquartered in Nashville, Tennessee. Permission to reprint in whole or in part is hereby granted, provided that the author and the association are properly cited.

Critics Should Offer Solutions

save the earth

Need a quick headline in the media?  Attack public education.  Want to gripe about something in government?   Attack public education.  Have a business venture that needs cash influx?  Attack public education.  Attacking public education is becoming a hobby to some, and a profession to several others.

I have been critical over the years of many things in public education.  From lack of focus or poorly defined goals, disagreement with curriculum, to self-serving unions.  However, I have always tried to do what my mother always advised, “If you are going to criticize, offer a solution.”  Teddy Roosevelt blatantly made it clear, “It is not the critic who counts,” but rather “the man who is actually in the arena.”

Too many people want to simply condemn ideas, people, or society and offer nothing realistic in return.   Let’s be clear, there will never be a one size fits all model for public education and no single academic model can work in a diversified population in a state or nation.  That is why it is critical to have collaboration among educators, parents, citizens, and businesses to transform education at local levels based on the needs of each community.  That is real local control.

Students will always need to learn basic skills such as reading and writing, and education stakeholders and policymakers must help students understand the changing world around them.  That will mean many different things from the community to community, and state to state.  There is no debate that evolving technology is changing how we teach and learn.

No single method can accommodate all student learning needs.  Through technology, we can enable educators to provide to the unique needs of individual learners based on their readiness levels and student ability, which simply expands direct instruction to a more flexible and personalized approach to content delivery.  All instruction, including differentiated instruction, must be structured, sequenced, and led by teachers “directing” the instructional process.

A broader student-centered strategy built around personalization should increase the learning growth of all students.  The one-size-fits-all or teach-to-the-middle approach, expecting all students to do the same activity, work at the same pace, do the same homework, and take the same test hurts a significant portion of our students, especially when students lack the prerequisite skills.  In addition, personalization better serves the best and brightest students in our classrooms.  Technology must be an ally for modern educators in classroom instruction.

A degree in education should never be the basis for deliberating public education or offering an opinion.  However, common sense must prevail.  Too many critics of public education are focusing on the wrong things, using faulty information or do not have complete information.  More importantly, many critics are treading into areas in which they know little to nothing about, except by hearsay. This is dangerous.

That does not mean that public education is free from faults, or should not continue to transform and change. We must avoid the condition described by Alexander Pope about being “too vain to mend.”  All citizens should root for the success of public education if for no other reason than 90% of the children in our nation are educated by public schools.  We want our children to succeed and our economy to flourish in this changing world.  That message would make for much better headlines.

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JC Bowman is the Executive Director of Professional Educators of Tennessee, a non-partisan teacher association headquartered in Nashville, Tennessee. Permission to reprint in whole or in part is hereby granted, provided that the author and the association are properly cited. For more information on this subject or any education issue please contact Professional Educators of Tennessee.